fbpx BCFB Virtual Town Hall - Navigating COVID-19: Key strategies for e-commerce retailers, with Canada Post | BCFPA - BC Food Processors Association

BCFB Virtual Town Hall - Navigating COVID-19: Key strategies for e-commerce retailers, with Canada Post


Thursday, April 30th, 2020 from 11:00 – 12:15 PM

Registration link: https://my.demio.com/ref/XAd2Aw2qkKvgoCbi

Cost: FREE

Canada Post offers extensive discounts to BCFB members. Please email Sierra@bcfb.ca to register for your discounts!

To say we are living in a time of unprecedented change is an understatement. It’s an anxious time for Canadian retailers, as the way consumers interact, shop and do almost everything has changed dramatically. Not only is COVID-19 impacting online shopping behaviour, it’s changing how your business operates and how you communicate with your customers. Today, you may find yourself focused on taking action to keep your employees safe and healthy, all while trying to secure stability in the months to come. How you adjust your operations to deal with this unique situation is critical.

While we do not have all the answers, we are committed to helping you navigate the uncharted waters ahead with guidance and practical advice on how to apply relevant and effective e-commerce and Smart Mail marketing strategies.

Learn about:

  • Ecommerce best practices
  • Tools available to make your operations more seamless
  • Key considerations in this actual environment
  • Learn the demographic and geographical targeting abilities that Smartmail Marketing has to offer through Canada Post.

Following this presentation will be a Q&A.


About our speakers:

Annik Lefebvre, Business Development Senior Sales Manager

Annik has more than 17 years of experience in the courier industry having worked at both Purolator (4 years) and Canada Post (13 years). She specializes in Ecommerce and supports merchants from Manitoba to BC. Working with small/medium size e-commerce businesses as well as with leaders in the industry. She helps support their growth, share best practices and help developing business strategies.

Adrian Saunders, Smartmail Marketing Manager

Adrian’s background includes work with restaurant groups like The Keg, Spectra group and Milestone’s restaurants as Area Director/ Store Partner. After these positions, he moved on to spend 12 years in the newspaper, Social Media and digital network advertising planning roll, where he worked with Media Agencies across North America and was involved heavily in digital, mobile and online aspects of the business.