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Trade Marketing Coordinator

Posted On
Friday, October 25, 2019 - 11:12

Position Title

Trade Marketing Coordinator



Immediate Supervisor

Trade Marketing Manager

Employment Classification



Do you want to work for an innovative and exciting health and wellness brand? We are looking for a dynamic and organized marketing coordinator who can thrive in a fast-paced environment.

The Marketing Coordinator will be the liaison between sales and marketing - communicating and organizing Retail Specialty Store campaigns and events. Ensuring all requests are executed in a timely manner and on-brand to foster an amazing experience for our Retail Specialty Stores.

Duties and Responsibilities:

  • Assist Trade Marketing Manager on Retial Campaign programs
  • Go to contact for all execution of Specialty Stores Sales requests
    • Assistance in annual sales planning process - key promotion planning, high level
    • promotional calendars, product launches
    • Development and assistance with execution of key retail promotions in store
    • Assist Trade Marketing Manager on development on promotional displays
    • Lead execution of promotional material for end caps and in-store displays with
    • graphics support
    • Help coordinate execution of monthly specials with inside sales and sales
    • manager
    • Track co-op budget and process invoices with sales manager and trade
    • marketing manager to ensure maximum ROI and proper tracking of initiatives
    • Staff trainings
      • Pre-planning swag/giveaways/presentation
      • Track and Follow up with repot on KPIS
    • Consumer events in store
      • Pre-planning
      • During event support (when local)
      • After event review and recommendations
    • B2B tradeshows
      • Be main liaison for planning, organize show
      • Execution during event
      • After event review
  • Direct and support the execution of all graphic related requests between specialty store sales and design team on brand and on budget
    • Create design briefs on brand with sales team requests for graphic team
    • Track and create system for all trade marketing support pieces
      • Literatures/ripstacks/tri-fold/posters
      • Swag items
      • Proactively requesting for more when necessary
    • Ensuring all branding guidelines are followed and templates created
  • Support demo team
    • Onboarding/offboarding/recruiting
    • Inventory of items
    • Scheduling and reporting
    • Training
  • Communication liaison
    • Retailer portal training
    • B2B newsletter creation
    • PR to retailers- updates etc
  • New Product launches marketing to sales teams
    • Lead preferred partners product guidebook updating
  • Revisions and updating
    • Work with Inside Sales Manager to enforce and make recommendations on MAP
    • Other duties as assigned

Required Skills and Training

  • Strong computer literacy – MS Office Suite
  • Ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail.
  • Creative thinker, self-starter, driven, and professional.
  • Strong written and oral communication skills.
  • Excellent time management and organizational skills.
  • Works well independently and as part of a team.
  • Basic knowledge of HTML would be an asset.
  • Able and eager to learn new technologies as needed.
  • Knowledge of the health products industry is an asset.
  • Strong command of the English language; effective written and verbal language skills.


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