Farmers and Food Processors Secure Vote of Confidence from B.C. Consumers
B.C. farmers and food processors continue to win the confidence of B.C. consumers. That’s the underlying message of a newly released study of public attitudes towards agriculture, food, and agri-food production in B.C. The study was conducted by Ipsos Reid Public Affairs of Vancouver. It was commissioned by the Investment Agriculture Foundation of B.C. (IAF), with input from the B.C. Agriculture Council (BCAC) and the B.C Food Processors’ Association (BCFPA). The results were made public today at the annual general meeting of the B.C. Agriculture Council.